WORK SMART, NOT HARD
As 90+ percent of the organic traffic to your website comes from search engines, Search Engine Optimization is the key to popularity. SEO level 1 comes standard with all our website products and includes on-site techniques such as key-words, descriptions and content indexing.
SEO level 2 takes you a lot further. It is an ongoing process and a constantly changing strategy that aims at continuously growing your presence in the WEB. Website analytics allow us to monitor every single visit to your website. What that means in reality is that we can measure the effectiveness of every marketing decision, campaign, email or banner and adjust your strategy according to the results.
SEO level2 offers some off-site techniques such as newsletters, promotions, pay-per-click, paid ads campaign, link building and exchange, online partnerships and anything else we feel useful to grow your numbers. No matter the budget or marketing mix, rest assured that you’ll get a lot more done if you let us guide you through your Internet Marketing.
SEO level 2 takes you a lot further. It is an ongoing process and a constantly changing strategy that aims at continuously growing your presence in the WEB. Website analytics allow us to monitor every single visit to your website. What that means in reality is that we can measure the effectiveness of every marketing decision, campaign, email or banner and adjust your strategy according to the results.
SEO level2 offers some off-site techniques such as newsletters, promotions, pay-per-click, paid ads campaign, link building and exchange, online partnerships and anything else we feel useful to grow your numbers. No matter the budget or marketing mix, rest assured that you’ll get a lot more done if you let us guide you through your Internet Marketing.
The process in details
The Internet Marketing process takes the following three steps:
1. Using in-site analytics we evaluate the current profile of the website. We look at general user behavior, different user groups behavior and the common usage stats. Commonly investigated parameters are:
- Number of daily visits
- Number of monthly visits
- Number of impressions (browser refreshes)
- Duration of the browsing session per visit
- Number of website bounces (instant closures of the website, upon loading of the first page. This parameter gives us information about the relevance and importance of the website content)
- Most visited pages/sections
- Most time spent on pages/sections
After analysis of the in-site data we take a look at the off-site information available for the website. Most commonly this is the position and rating of the website in the Internet and the popular search engines.
1. Using in-site analytics we evaluate the current profile of the website. We look at general user behavior, different user groups behavior and the common usage stats. Commonly investigated parameters are:
- Number of daily visits
- Number of monthly visits
- Number of impressions (browser refreshes)
- Duration of the browsing session per visit
- Number of website bounces (instant closures of the website, upon loading of the first page. This parameter gives us information about the relevance and importance of the website content)
- Most visited pages/sections
- Most time spent on pages/sections
After analysis of the in-site data we take a look at the off-site information available for the website. Most commonly this is the position and rating of the website in the Internet and the popular search engines.
2. After consideration of the website status comes the choice of the right marketing strategy and budget. Available strategies are:
- Social Networks Marketing
- Ad campaigns and Search Engines Optimization
- E-mail Marketing campaigns
- B2B internet marketing
- B2C internet marketing
- Different user scenarios marketing
- Affiliate programs marketing
3. Once the cycle is complete we will re-analyze the data and adjust the strategy accordingly. Results are delivered progressively over time and we will advise you about the best strategy at every stage.
